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Sales Cover Letter Template

If you are looking for a position in the field of sales, read and live by these cover letter samples featuring some of the most basic elements that recruiters look for in a sales cover letter. Customise them accordingly to fit your specific needs and qualifications.

Cover Letter Sample 1 (Entry Level, Print Copy)

This cover letter sample shows the proper format if you submit your cover letter in print form. In this case, the letter should be formatted as a formal business letter which includes a letterhead, date, inside address, salutation and complimentary close.

3 November 2015

Ms Ann Chan

Personnel Manager

XYZ Corporation
2/F Tall Building
1, Main Road
Hong Kong

Dear Ms Chan,

Please accept my resume as an application for the open position of Sales Associate in your company. As a fresh graduate of Business Administration, the position appears to fit wonderfully with my education, experience, and career interests.

Being a student of Far Eastern University, not only did I maintain excellent grades, but I was also a member of our school’s highly competitive and successful collegiate football team.

My background as a student and an athlete has taught me to be an efficient manager of my time which, I am confident, is one of the important qualities needed by any professional in the sales industry. My experience with working in a team environment has also instilled in me the value of teamwork and cooperation. As a member of the team, I had to listen, learn how to motivate myself and others and understand the differences that exist among the members of the team. Through my achievements as a student and an athlete, I have proven that I am passionate about the things I do as well as dedicated.

And while this would be my first time working in the field of sales, I am quite confident that with my skills and abilities, I can learn quickly and make an immediate impact to your team and to the company.

Thank you for taking the time to consider my application and I look forward to hearing from you.

Sincerely,

Signature

Peter Lee

 

Writing Tip: If you are a fresh graduate, or if you lack experience in the field that you are applying for, it is best to point up the experience and qualities that make you suitable for the job. In this cover letter sample, the candidate showcases his skills by telling his experience and achievements as a student and an athlete. Although he is new to the field of sales, he could impress the hiring manager with his optimistic tone and by indicating that he is a quick learner. 

 

Cover Letter Sample 2 (Experienced, Email Copy)

This cover letter shows the proper format if you submit your cover letter through email. Unlike a formal business letter, a cover email only requires a salutation at the beginning and an email signature at the bottom that includes your name, address and contact information.

Email Subject: Peter Lee, Medical Sales Representative Position

Dear Ms Chan,

I am writing in regards to the open sales position on your awesome team. With an excellent background in marketing and sales and over three years of experience in delivering high-quality sales solution, I am confident that I am a good candidate for the advertised post.

I started my career as a marketing associate in Corporate Holdings Management Inc., a leading real estate company in the country. My desire to transition to the sales industry led me to join Medical and Pharmaceutical Specialties Inc., a locally-owned pharmaceutical company, with whom I have now been associated with for the last two years.

During my tenure as a Medical Sales Representative, I was able to contribute to the strength of my sales team while forging stronger relationships with our clients. I also supervised the launch of several new products in the domestic market. I also won the coveted Sales Representative of the Month four times due to my contribution to the overall sales of my product division.

I am a committed individual who is highly organised and efficient. My colleagues as well as my clients will tell you I am friendly yet professional; a people person with superior follow-through; and excellent at building rapport and fostering mutually beneficial relationships.

In keeping with the skills and abilities required for the position, I can offer you:

● strong interpersonal skills with exceptional convincing power
● ability to sell products and services to clients while dealing competitive issues
● excellent phone and computer skills
● ability to maintain pleasant personality even in a high-stress environment
● exceptional time management and organisational skills
● proven ability to multi-task and think in an anticipatory way to be one step ahead of the process

With my work experience, skills and substantial accomplishments in the field of sales, all of which are discussed in detail in my enclosed resume, I respectfully ask for an opportunity to discuss my candidacy with you further in person.

Sincerely,

Peter Lee
1/F Team Building
2 Smooth Road
Hong Kong
Mobile: +852 XXXX XXXX

 

Writing Tip: Beside having the cover letter properly formatted, it is essential for you to clearly communicate your key accomplishments and skills that are relevant to the position you are applying for. The best way to do so is to use bullet points to outline or summarise your skill set, or to convey the value of your accomplishments in numerical form (e.g. percentages). 

 

NOTE: These application letter samples are for reference only. All information provided should be considered as fictional.

Read also:

7 common mistakes you might be making on your resume

Tips for job seekers to stand out from the crowd

How to negotiate for your salary during job interview

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Hiring Manager’s Name

341 Company Address

Palo Alto, California, 94301

(xxx)xxx-xxxx

hiring.manager@gmail.com

Dear [Hiring Manager’s Name],

In response to the posting for a Sales Manager at Epic Scope Technology, I am writing to demonstrate my interest in this position since I believe I have the necessary expertise and qualifications. Based on my many years in sales, marketing, management, and customer service, I am proficient and competent in my skills and knowledge.

As the previous Director of Sales at LT Design, I have had experience in recruiting, training, and developing my sales team nationally. I understand what it takes to manage a team, develop strong relationships with clients, efficiently meet sales quota, and maintain a vibrant and ambitious attitude as a representative for my company.

For the past 3 years as the Director of Sales, I persistently exceeded quotas and generated sales of at least $120,000 per fiscal quarter. I am confident in my abilities to do the same and perform well for Epic Scope Technology. I’ve also managed a sales team and have trained each of them to be a motivated sales representative for my company. I’ve successfully taught strategic sales and operations to my team, applying effective sales tactics that have proven to exceed quotas. With this managerial background, I can certainly achieve the same as a Sales Manager for Epic Scope Technology.

I understand Epic Scope Technology is growing rapidly in the tech industry, and you have recently merged with Slackpot Productions Inc, which has a huge focus in both design and technology. I have been in the product design industry for many years and understand both fields very well. With my industrial knowledge in both design and technology, I can easily and effectively meet sales objectives for Epic Scope Technology.

It is with great interest and enthusiasm that I apply to this position. With my strong work ethic and pro-activeness, I believe I can contribute a lot to Epic Scope Technology. Both my sales and managerial background, in addition to my industrial knowledge, makes me the perfect fit for this job.

Thank you for your time and consideration. I sincerely hope you will allow me the opportunity to prove my skills and experience through an interview. I look forward to hearing from you.

Regards,

Your Name

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